Content Research Process for Startups

Content Research is an important part of any business you are going to start. Every business should know the Content research process for creating content for their website.

Let’s walk step by step through the research process NextPUB uses when working with startups:

1. Client Discovery

The first step is always to learn about what their client needs. By understanding their client needs and doing our own research, we study there:

Target Audience

Every content to be created is done by taking a specific person or group in mind. In the majority of circumstances, that person is also the target customer for enterprises.

 We ask all the start-ups about their target buyer’s demographic words, similar to their age, income position, etc.

We also work to understand that person’s pain points or problems.

• What kinds of questions do they need answers to?
• What kinds of issues do they struggle with that we (and our client) can solve?
• How can our content make their lives easier?

We look at hunt data latterly on in the process to identify common hunt questions and specific pain points but allowing about these questions beforehand helps form an idea of whom you’re going to be writing to.

Competitors

Having a lot of competition in the market isn’t usually a good thing for a start-up, but for content marketers, it’s actually great for the research process.

By looking at their competitors’ most successful content (the pieces getting the utmost success, social shares, etc), we learn what their audience is seeking.

Indeed, we look for gaps in contender content, as those are implicit ranking openings for you. We’ll get into this further in the competitor’s analysis section below.

In other words, the topics their competitors don’t have content about could be affects we'd like to want to produce content about.

Current Site Performance

Existing website metrics show where should we start. Knowing this starting point helps us to measure the success of the content creation efforts

We use various tools, like Ahrefs, SEMrush, Ubersuggest, and keyword explorer for doing content research to carry out the research process to look :

• Average monthly traffic: How much traffic does the site get each month?
• Traffic sources: How many visitors come to the site through each channel (search engines, social media links, links on other websites)?
• Backlink profile: Which other sites link to the site, and what pages do they link to?
• Keyword rankings: Which Google searches does the site show up in?

This data shows us which of the pages on the site are currently the most precious and which need enhancement. There’s a chance that you might improve your website traffic by simply rephrasing content and adding the latest information to an existing piece of content.

Website Goals

Our goal when working with startups is always to drive more organic traffic to their website through search engines.

Ideally, this accomplishes two primary goals:

• Establishing the client as a helpful source of information in their niche
• Generates qualified leads (and, eventually, sales)

Sometimes, start-ups come to us with further specific micro-goals, similar to getting further people to subscribe to their mailing list or ranking for a particular keyword.

Before we start to come up with content topics, we know exactly what we want the content to accomplish. If you have an idea in mind of what you’re trying to achieve, it’s easier to identify the keywords and content ideas that will help you get there.

2. Competitor Analysis

Competitive Analysis is the practice of analyzing other websites in their niche to see how they currently rank on search engines and what they need to do to outperform them.

You’ll learn many things by looking at your competitors’ content statistics, like:

• Some of the topics your audience is interested in
• Some websites that link to sites in your niche
• The topics you have a chance at ranking for on search engine results pages (SERPs)
• The topics you don’t have a chance at ranking for (at least not yet, because too many high-authority sites already occupy the first few search pages)

If your competitors have been there for years longer than you and have a much larger set of audience, Google and other search engines will give upper hand to them than yours.

Therefore, it wouldn’t make sense to target the same keywords they do until you grow your audience a bit. Even if you are convinced that your writing is superior, it will require a significant amount of website traffic and social media shares to persuade search engines that your page is just as valuable as those on more reputable websites.

However, if you target search terms with less volume, you’ll have a better chance at ranking. Even if there are fewer monthly searches for those terms, obtaining a good ranking for any terms associated with your industry will increase traffic to your website and help you earn authority in google’s eyes.

The ultimate goal of competitor research is to find Chances — to rank, to create backlinks, and opportunities to create the best piece of online content about a certain topic.

3. Keyword Research

Keyword research is the process of finding search terms that base your content around.

Ideally, those terms meet two criteria:

• High search volume
• Low competition

 "High" and "low" are relative here. "High" search volume for a site with massive traffic may be 9k searches per month. However, 90 mainly searches can be regarded as "excessive" for a newly launched website that only seeks to garner some notice.

NextPUB uses Ahrefs site explorer that gives you all information about the keywords your competitors rank for their Site page. As we discussed above, we make the startups understand that their site won’t be able to rank for all of those keywords and that not all of them will be relevant to their business.

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Admin | 15-Nov-2022 | Education